Summary of Recommendations and Rules
Recommendation #1: Play to Win on the Web.
Rule #1: Facebook is different, totally different, genetically and culturally.
Recommendation #2: Find and hire a field general who understands your business
and the web as soon as your budget allows.
Rule #2: From day one of building your WebBusiness, invest $1 in control
for every $1 you invest in exposure.
Rule #3 Know your customers better than they know themselves.
Recommendation #3. Go places you would not ordinarily go and
meet people you would not ordinarily meet.
Rule #4—If you are going to do Marketing right, you have to do Marketing Math the right and preferably first.
Know your true costs of doing business.
Recommendation #4: Don’t try to save money on tools. Buy the best tools for the specific job you trying
to do within the budget you have to work with.
Rule #5 Be Quick in respond to people.
Recommendation #5: Understand the game.
You can’t win the game if you don’t understand the game. Great coaches all had one thing in common and it surely wasn’t style. Rarely, either were great coaches great athletes first. How many times have you heard the sports announcer say, “He knows the game.”
You are the head coach of your WebBusiness team.
Rule #1: Facebook is different, totally different, genetically and culturally.
Recommendation #2: Find and hire a field general who understands your business
and the web as soon as your budget allows.
Rule #2: From day one of building your WebBusiness, invest $1 in control
for every $1 you invest in exposure.
Rule #3 Know your customers better than they know themselves.
Recommendation #3. Go places you would not ordinarily go and
meet people you would not ordinarily meet.
Rule #4—If you are going to do Marketing right, you have to do Marketing Math the right and preferably first.
Know your true costs of doing business.
Recommendation #4: Don’t try to save money on tools. Buy the best tools for the specific job you trying
to do within the budget you have to work with.
Rule #5 Be Quick in respond to people.
Recommendation #5: Understand the game.
You can’t win the game if you don’t understand the game. Great coaches all had one thing in common and it surely wasn’t style. Rarely, either were great coaches great athletes first. How many times have you heard the sports announcer say, “He knows the game.”
You are the head coach of your WebBusiness team.
Upcoming:
The Culture Clash between Business and Facebook
The Culture Clash between Business and Facebook
